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    Meet IBM's Jon Iwata: "Most Forward Thinking" Communications Professional...

    I've been fascinated with Jon Iwata ever since he was appointed head of IBM's Corporate Communications and Marketing.

    It's highly unusual for one person to hold both positions and it could mark the beginning of a new trend.


    As a senior VP of Marketing and Communications at IBM, the world's largest computer company, Mr. Iwata has a tremendous amount of influence within the computer industry and beyond.


    It's the combination of such roles that interests me greatly because it offers the possibility of a completely new role with new vistas of possibilities.

    I'm curious about what this means for IBM and if such a pioneering role could be replicated at other companies.

    Jerry Swerling, Director of PR Studies and the USC Annenberg Strategic PR Center, describes Mr. Iwata as a man "whose name invariably comes up when you ask knowledgeable professionals to name the smartest, most forward-thinking people in th